fresh & easy: Off Colorado - Glassell Park

A new neighborhood grocery store, fresh & easy, openned on Eagle Rock Blvd. a few months back in Glassell Park. Their mission is to make fresh, wholesome food accessible and affordable to everyone. Lots of organic stuff there.

What they are trying to be is a more "affordable" Whole Foods or perhaps we can nickname them Traders VonsCo(?).

In any case, what do they do cut some operational costs? They pretty much prepackage everything (while at the same time increasing package waste) and reduce the choices. The displays are more sterile - costco-ish in grocery store shelving. They replace checkout stands with self-checkout stands (with some manned by staff).

So, if you live around the area, I would recommend going there and checking out all the aisles to see what they have and to try anything that may be appealing to you. Basically, figure out the items that you may actually consume.

While I could spend hours at a Whole Foods exploring and sampling different things, with fresh & easy I would only use the place as a quick in and out type of shopping.

fresh & easy Neighborhood Market
4211 Eagle Rock Blvd., Los Angeles, CA 90065 (323) 255-1113
Open daily 8AM - 10PM
freshandeasy.com